November 14, 2025, will forever be one of the most unforgettable days of our student lives. As proud members of Aurum Harmonia , the School of International Hospitality and Tourism Management’s official chorale, stepping onto the UB Gymnasium stage for the Paskua’t Pino: Interschool Christmas Chorale Competition  felt like entering a world we built together, one filled with music, friendship, and shared dreams. When they announced that we had won 1st Runner-Up and Best in Cho

MABUHAY! It is a simple greeting of Filipinos showing the warmth of their welcoming. The recent training seminar entitled FBSE or "The Filipino Brand Service Excellence" was held at the University of Baguio, Cafe Fernando. The trainings were held from February 5 - 7 and April 22 - 23 with different batches to accommodate all the students. This event brought together the SIHTM students and its mentors to explore and understand the essence of Filipino hospitality and service in

April 16, 2024 - In a dazzling display of elegance and refinement, first-year students of the School of International Hospitality and Tourism Management gathered at the Cordillera Convention Hall, Baguio Country Club, for the much-anticipated Social Graces event. The theme of this year's event, "Sparkling Champagne," set the tone for an evening of sophistication and charm. The students embraced the opportunity to showcase their poise and grace, adorned in their impeccable at

The recent intramural sports event, Phase 2 at the University of Baguio, showcased not only the athletic prowess of SIHTM students, which defines the community. This year, the School of International and Hospitality and Tourism Management (SIHTM) proudly demonstrated its status as the "Home of the Champions" by claiming gold titles in both the men's and women's volleyball tournaments. The most anticipated segment of the intramurals was the volleyball matches, gaining attentio

“Talent wins games, but teamwork and intelligence win championships” - Michael Jordan The excellence of performance lies in its ability to bridge social divides, generating a sense of community and common humanity. Performing arts have the unique ability to bring people together and foster a feeling of community. Theatre, music, dance, and other forms of performance all provide shared experiences that can bridge individual differences and promote a feeling of community. Being

As a testament to its commitment to sustainable practices and conservation efforts, the School of International Hospitality and Tourism Management embarks on a transformative journey through its Extension and Community Outreach Services program. This program aims to strengthen the Green S.W.I.T.C.H. program by fostering collaboration with various SIHTM organizations, ensuring that everyone has the opportunity to be involved and make a difference. In light of the unwavering co

In celebration of National Entrepreneurship Month, the School of International Hospitality and Tourism Management officially launched its...

Setting a standard in hospitality and tourism education, the University of Baguio - School of International Hospitality and Tourism...

After two years of hiatus, the Centennial Café officially returned in a food kiosk set up during its launching last October 26, 2022....

Showcasing the University of Baguio’s 7 decades of academic excellence, the UB booth during the Session Road in Bloom 2023 highlighted...

Emphasizing that dialects carry one’s cultural heritage, Bernadett T. Keller, a Bachelor of Science in Tourism Management with a...

We define the horizon as a line at which the earth’s surface and the sky appear to meet but at the same time, it symbolizes a different...

"Tik-tok, tik-tok" I hear the buzzing of clock-like sounds in my head as I await the final announcement of passing students qualified to...

I would like to express my heartfelt gratitude and to share my transformative experience as an exchange student. It is with immense...

Studying at Khon Kaen, Thailand was a great opportunity thus I am glad that I participated in the Student Exchange Program that our...

For the longest time, I believed that experience is the best teacher, yet I found myself trapped within the confines of my comfort zone....

In the bustling halls of the School of International Hospitality and Tourism Management, I was just a typical student pursuing a degree...

The Internship & Training Program sets students to go, join a rich and immersive experience of the US’ culture and business practices....

On October 1, 2022, I started my internship where my Front Office Team and I had a fantastic time together. I gained a lot of knowledge...

United States of America (USA) – the country known as the land of the star-spangled banner is one of the most famous countries in the...